Tech-focused consultancy, working with startups and public companies, specializing in:

  • Product marketing (crisply articulating value propositions & positioning)
  • Corporate Strategy (what businesses a corporation should be in)
  • Business Strategy (how a business can win)
  • Business Model Strategy (value chain design)

Philosophy: Focus on The Important

  • Perfect execution of the unimportant is as, or more, harmful than bad execution

Current Customers

  • Product Marketing for networking-focused AI startup
  • Business Model design work for a public tech company

General Blog


  • We have a specific passion for networking technology, but our skills and talents are applicable to all areas of tech.
  • See the networking technology blog: Internet Dynamics