Strategy (cheat sheet)

  • Half of winning is being in the right place at the right time
  • Half of winning is knowning what to do when you get there, and then doing it

Strategy touches on both halves: knowing where to be, when to be there, and what to do when you get there. In one word: Intent. This can be in any context, whether it is winning the heart of a lover, developing a new technology, or achieving a business outcome. Execution is translating intent into specific, and aligned, plans / programs / action / feedback / iteration.

In a business context, there is a specific language that has evolved around strategy.

Strategy definitions

Strategy sound bites

  • The most important thing.
  • Half of success is being in the right market.
  • Strategy is about change
  • The things you are not going to do.
  • Differentiated positioning.
  • The only strategy you have, are the things you are actually doing.
  • The only strategy you have, are the things you have allocated resources to.