Though it might seem like a morbid subject, so much so that many of us pay great attention to keeping so busy we never have to think about it, but individually, we will all die, and most organizations too. The benefit of periodically and systematically reflecting on this reality, is to focus your limited time on The Important.

Without a periodic reflection on this critical reality, people and organizations can become prone to drifting. Just mailing it in. When you are ever presently aware of how limited time is, it becomes a focusing motivation. What do you most want to do with the short amount of time you have as an individual and/or an organization?


The condition of the environment is fundamental to life as we know it. The atmosphere, clean air, clean water, sanitary food, nutritious food, weather and climate. These are among the fundamentals of life for us as individuals, and for the customers of an organization. Any personal or organization strategy is irrelevant if any of these become a barrier to supporting life. Every individual and organization must consider what is a realistic outlook for the environment, and whether it will impact life and organization missions in the short and long term.

For thousands of years, modern humans took the conditions of the environment for granted. Life consisted of consuming and creating biodegradable substances. The industrial age has ushered in innumerable benefits, but also the age of non-biodegradable substances. Addressing this imbalance, and its impact on the environment, is one of the major concerns of the post-industrial world. Clean, productive, energy sources that can continue to fuel economic growth are also concerns of the post-industrial world.


While environment makes a critical contribution to health, there are many other threats to health, including physical wear and tear, mental wear and tear, bacteria, viruses, natural poisons, gene selection, random mutations, and accidents. A person’s physical and mental health is fundamental to their ability to participate in family, social, and economic communities. Some countries even consider healthcare a human right. Health is both one of the largest industries in developed countries, and also one of the fundamental concerns of most humans. Effective approaches to health and healthcare are important.


Liberty is at once an accepted necessity and also a controversial issue. Life, liberty, and the pursuit of happiness have been declared as fundamental to human existence. At the same time, government, culture, and the realities of life place constraints on absolute freedom, especially when one individual’s actions has significant impact on others.

Fundamental to prosperous societies, and meaningful lives, is the freedom of all people to pursue the participation of their preference, to leverage their innate or cultivated talents, and to work alone or assemble as they please. Leveraging the creativity of free, motivated, and industrious individuals and groups, is fundamental to prospering economically and spiritually.