“bohcay” is a play on the photography word “bokeh“, referring to the blurring of the background against which a focused, subject/portrait appears, The Important.
WHY FOCUS ON THE “THE IMPORTANT”
There has never been more “information”, analysis, noise, and stress to execute. Executing the wrong thing fast is not only a bad outcome, but also a waste of resources. Superior performance comes from focusing on The Important. We create a portrait of the important so others can focus on it.
- Focus: on The Important
- Excellence: be the best at what you do
- Openness: ideas and talent come from diverse sources