Value Generation Framework

The Important

  • In a world of growing digital transformation, few industries can afford to ignore the new reality of how customer experience expectations have changed.
  • The best way to compete in the future, is to create the future. Creating the future is the function of creatives.

The traditional concerns of strategy processes, the three C’s: cost, customers, and competition, must now integrate customer experience and creativity in order to create advantage, or even just stay alive.

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